Thoughts on AI and SEO
AI overviews aren't killing enterprise eCommerce traffic. Transactional queries are mostly unaffected.
If you sell products, the fundamentals still work.
Enterprise eCommerce SEO
Platform migrations, technical audits, and strategic consulting for companies where organic search drives serious revenue.
I'm Jim Ferguson, APAC SEO Manager at lululemon. 15 years in SEO, specialising in enterprise eCommerce and technical SEO. I take on a very small number of consulting projects for companies dealing with complex SEO challenges at scale.
What I Focus On
Platform Migrations
Your platform is outdated and you need to move. But organic search drives millions in revenue and you can't afford to get this wrong.
Migrations for publicly-traded retailers and global brands.
Technical Audits
Your organic traffic should be higher. Something's off technically, but your team can't pinpoint it.
Depth beyond standard checklists, from someone who understands enterprise-scale complexity.
Strategic Consulting
Your team is capable, but enterprise-scale SEO brings challenges that need specialist input.
International expansion, content strategy at scale, technical complexity your team hasn't seen before.
Who This Is For
Good fit
- ✓ Enterprise eCommerce (AU/APAC focus)
- ✓ Organic search drives millions in annual revenue
- ✓ Complex problems at scale (100K+ pages, international, custom tech stacks)
- ✓ You value expertise and understand it costs more
Not a fit
- ✗ Small businesses or early-stage startups
- ✗ Basic SEO needs (simple on-page, link building)
- ✗ Looking for guaranteed rankings or quick fixes
- ✗ Budget under $50K AUD
Latest Insights
Occasional thoughts on SEO, eCommerce, and what actually works
Thoughts on Content Marketing for eCommerce
Informational blog traffic doesn't necessarily convert to eCommerce revenue.
Many brands would get better ROI from fixing product pages and category pages than publishing blog posts.
Thoughts on Link Building in 2025
For most enterprise eCommerce sites, link building isn't the constraint.
Internal linking, site architecture, and content strategy are.
Get in Touch
If you're dealing with a complex SEO challenge at enterprise scale, I'm happy to talk. No sales pitch, just an honest conversation about whether I can help.