Thoughts on AI and SEO
AI overviews aren't killing enterprise eCommerce traffic. Transactional queries are mostly unaffected.
If you sell products, the fundamentals still work.
Technical SEO That Protects Revenue
Platform migrations, technical audits, and strategic consulting for enterprise sites where organic search drives serious revenue.
I'm Jim Ferguson, APAC SEO Manager at lululemon. 15 years in technical SEO. Enterprise eCommerce has been the focus since 2018. Deep expertise in platform migrations, crawling, rendering, indexing, and site architecture at scale.
What I Focus On
Platform Migrations
Your platform is outdated and you need to move. But organic search drives millions in revenue and you can't afford to get this wrong.
Migrations for publicly-traded retailers and global brands.
Technical Audits
Your organic traffic should be higher. Something's off technically, but your team can't pinpoint it.
Depth beyond standard checklists, from someone who understands enterprise-scale complexity.
Strategic Consulting
Your team is capable, but enterprise-scale SEO brings challenges that need specialist input.
International expansion, content strategy at scale, technical complexity your team hasn't seen before.
Who This Is For
Good fit
- ✓ Enterprise and large-scale sites with complex technical challenges
- ✓ Organic search drives millions in annual revenue
- ✓ Complex problems at scale (100K+ pages, international, custom tech stacks)
- ✓ You value expertise and understand it costs more
Not a fit
- ✗ Small businesses or early-stage startups
- ✗ Basic SEO needs (simple on-page, link building)
- ✗ Looking for guaranteed rankings or quick fixes
- ✗ Price-shopping for the cheapest option
Latest Insights
Occasional thoughts on technical SEO, eCommerce, and what actually works
Thoughts on Content Marketing for eCommerce
Informational blog traffic doesn't necessarily convert to eCommerce revenue.
Many brands would get better ROI from fixing product pages and category pages than publishing blog posts.
Thoughts on Link Building in 2025
For most enterprise eCommerce sites, link building isn't the constraint.
Internal linking, site architecture, and content strategy are.
Get in Touch
If you've got a complex technical SEO challenge, I'm always happy to talk shop. No sales pitch, just a straight conversation.