Insights
Occasional thoughts on technical SEO, eCommerce and what actually works. Written when there is something worth saying, not on a schedule.
Nov 2025 Thoughts on AI and SEO AI overviews aren't killing enterprise eCommerce traffic. Transactional queries are mostly unaffected. If you sell products, the fundamentals still work. Clean technical implementation matters more than ever. Sept 2025 Thoughts on Content Marketing for eCommerce Informational blog traffic doesn't necessarily convert to eCommerce revenue. Many brands would get better ROI from fixing product pages, category pages, and internal linking than publishing blog posts. July 2025 Thoughts on Link Building in 2025 For most enterprise eCommerce sites, link building isn't the constraint. Internal linking, site architecture, and content strategy are. Agencies often sell link building because it's recurring revenue, not necessarily because it's what you need.
