Work
The four areas of technical SEO I have spent the most time in, and how I approach each one.
Most of my career has been enterprise eCommerce SEO: replatforms, audits, strategy and international rollouts, on sites where organic search is a serious revenue channel. These pages cover the four areas where the work has gone deepest, what each involves, and what I have learned doing it at scale.
Platform migrations The highest-stakes work in SEO. I have led replatforms end to end at enterprise scale, including the 18-month Chemist Warehouse migration. Technical audits Crawling, rendering, indexing. Diagnostic work: finding the root cause when organic performance is off and nobody can pinpoint why. Strategic consulting The decisions that shape organic performance at enterprise scale, and what specialist input looks like when an in-house team hits the edge of a problem. eCommerce SEO strategy Where organic growth actually comes from on large catalogues: category architecture, search demand, and roadmaps prioritised by revenue.
Get in touch
If you have a complex technical SEO challenge, I am always happy to talk shop. No sales pitch, just a straight conversation.