You know SEO should drive more revenue
Your technical SEO is probably fine. But organic growth has flattened and you're not sure where to focus next. You need a strategic roadmap that prioritises SEO opportunities by revenue impact. Not just technical fixes, but actual growth strategy combining SEO and eCommerce best practices.
The problem you're facing
You want to:
- Get more revenue from organic search
- Get a clear strategic SEO roadmap prioritised by business impact
- Align your team on what to focus on next
And you're worried about:
- Your technical SEO is decent, but organic growth has plateaued
- You're not sure where to focus for maximum revenue impact
- You're getting conflicting advice from different sources
- Your team can execute, but they need strategic direction
- You want someone who understands both SEO and eCommerce, not just one
This isn't about fixing technical issues. It's about finding the organic revenue you're not capturing yet.
What this is
A one-off strategic SEO project that gives you a clear, prioritised roadmap for the next 12 months. Not generic best practices. Specific opportunities for your business, prioritised by revenue impact.
This combines technical SEO depth with eCommerce growth knowledge. I understand conversion funnels, customer acquisition costs, and how to prioritise SEO work by actual business value.
Who needs this:
- eCommerce brands wanting growth, not just technical fixes
- Companies who need strategy, not just execution
- One-off engagements (not ongoing retainers)
- "Tell us what to do and we'll do it" clients
- Brands with internal resources to execute but need strategic direction
What You Get
Revenue Opportunity Analysis
- Category and product page opportunity assessment
- Keyword gap analysis (what your competitors rank for that you don't)
- Search demand analysis by product category
- Revenue potential estimation for each opportunity
- Quick wins vs long-term growth identification
Strategic SEO Roadmap (12 Months)
- Prioritised by revenue impact (high/medium/low)
- Quarterly breakdown of initiatives
- Resource requirements for each initiative
- Expected business impact and timelines
- Dependencies and sequencing
Technical + Content + Conversion Recommendations
- Technical SEO optimisation opportunities
- Content strategy for category and product pages
- On-page conversion optimisation for SEO traffic
- Internal linking and site architecture improvements
- Schema and structured data strategy
Competitive Analysis
- What your top competitors are doing for SEO
- Where they're winning and why
- Gaps and opportunities they're missing
- Benchmarking your performance against theirs
Clear "What to Do Next" Action Plan
- First 90 days: specific initiatives and ownership
- Implementation guide for each recommendation
- Success metrics and how to measure them
- Resource allocation guidance
Typical scope
Scope depends on:
- Size of your product catalogue
- Number of markets/languages
- Complexity of your eCommerce setup
- Depth of analysis required
Typical project:
Typically spans 3-4 weeks from initial analysis through to final deliverables and team workshop
Payment terms:
Deliverables include strategic roadmap, executive summary, 90-day action plan, and live presentation with your team
What you walk away with
You'll get:
- Complete strategic SEO roadmap
- Executive summary for leadership
- 90-day action plan with specific next steps
- Revenue opportunity sizing for each initiative
- Live presentation and workshop with your team
- 30 days post-delivery support for questions
Where this experience comes from:
- This is the work I do in-house at lululemon, where organic strategy across five APAC sites has driven millions in incremental non-brand revenue, and the work I did agency-side for adidas, Chemist Warehouse, Nando's and Lyka.
Who this is for
This is built for eCommerce brands where organic growth has plateaued and the team can execute but needs a clear strategic direction to work from. It suits organisations that want a one-off project to produce a proper growth roadmap, not an ongoing retainer or a list of quick fixes.
It is not the right fit if you need someone to do the execution work, your product catalogue is small enough that the revenue opportunity is limited, or there are no internal resources to act on recommendations. If technical issues are the primary concern, a technical audit is the more appropriate starting point.
Common questions
How is this different from a technical SEO audit?
An audit finds technical problems to fix. This is growth strategy. Finding revenue opportunities and creating a roadmap to capture them. Less about fixing issues, more about growing revenue.
Do you implement the strategy?
No. Your team implements (or you hire an agency). I provide the strategic roadmap and action plan. Your team has the context and resources to execute.
Can we work together ongoing after this?
Possibly. This is designed as a one-off project. But if you want ongoing strategic support after the roadmap, we can discuss a retainer arrangement.
How quickly will we see results?
Depends on how fast you implement. The roadmap includes quick wins (weeks) and longer-term initiatives (months). I provide realistic timelines for each recommendation.