Your Team is Good. Sometimes You Need a Specialist.
Your marketing and dev teams are capable. But when you're scaling internationally, rethinking your organic strategy, or dealing with technical complexity at enterprise scale, you need someone who's solved these specific problems before. Not a consultant who takes over. A strategic advisor who works with your team, provides depth where you need it, and ensures you don't make expensive mistakes.
When You Need This
You're planning to:
- You're scaling internationally and need to get the SEO strategy right from the start
- Your organic growth has plateaued and you need a fresh perspective
- You have SEO challenges at enterprise scale but don't need a full-time hire
- Your team makes decisions that impact SEO, and they need expert guidance
- You're dealing with complex technical and strategic challenges (multi-market, large-scale content, platform decisions)
- You need someone who can speak to both your dev team and executives
What you're looking for:
- Strategic SEO guidance without hiring a full-time specialist
- Someone who can review decisions before they ship
- Expertise when you need it, not constant hand-holding
- A partner who understands enterprise constraints and stakeholder management
- Direct access to someone who's actually solved these problems at scale
The value: Avoid expensive SEO mistakes. Ship confidently knowing decisions are sound. Access expertise without full-time hiring costs.
What This Is
Ongoing SEO advisory for enterprise eCommerce companies. I work with your team on the complex strategic and technical challenges that require specialist expertise.
This isn't about doing the work for you. Your team is capable. It's about providing strategic direction, technical depth when needed, and ensuring you avoid the expensive mistakes that come with enterprise-scale SEO.
Who needs this:
- Enterprise eCommerce scaling internationally or into new channels
- Companies with complex tech stacks or multi-market operations
- Teams that need strategic guidance, not just execution
- Organisations where SEO decisions have significant business impact
How This Works
Regular Strategic Sessions
- • Bi-weekly or monthly strategy calls with your team
- • Technical decision review and guidance
- • Roadmap planning and prioritisation
- • Technical documentation review
On-Demand Review
- • Review implementations before they ship
- • SEO input on content strategy and site architecture
- • Technical review of platform changes
- • Performance and rendering analysis when needed
Ongoing Monitoring & Analysis
- • Monthly performance analysis and reporting
- • Proactive issue identification
- • Algorithm update analysis and response
- • Competitive and market analysis
Stakeholder Communication
- • Executive updates on SEO performance and opportunity
- • Translation of SEO issues to business impact
- • Strategic presentations to leadership
- • Business case development for SEO investments
Team Enablement
- • Knowledge transfer to your internal team
- • SEO training for marketing and dev teams
- • Documentation and best practices
- • Build internal capability over time
Flexible Access
- • Slack/email access for urgent questions
- • Ad-hoc reviews when needed
- • Emergency support for critical issues
- • Flexible engagement based on your needs
Investment
What affects cost:
- Level of involvement needed (strategic only vs hands-on)
- Frequency of engagement (bi-weekly vs monthly)
- Complexity of your tech stack and operations
- Number of markets/sites
Typical project:
$200K-$250K annually for enterprise eCommerce strategic advisory
Payment terms:
Monthly retainer, billed in advance. Minimum 6 months engagement, typically 12+ months.
What You Get
You'll get:
- Confidence your SEO decisions are sound before shipping
- Avoid expensive mistakes that cost months of revenue
- Access to enterprise-level expertise without full-time hiring
- Strategic and technical guidance aligned with your business goals
- Your team gets stronger through knowledge transfer
- Peace of mind on complex projects
Real impact:
- • International expansion: Worked with a global eCommerce brand launching 5 new markets. Guided the organic strategy and prevented hreflang misconfiguration that would have cost 6 months of growth.
- • Platform migration: Guided enterprise retailer through React migration. Zero traffic loss, improved rendering, shipped on time.
- • Strategic advisory: Reviewed architecture and content decisions for major platform rebuild. Saved 3 months of rework by catching issues in planning phase.
Who This Is For
Good fit
- ✓ Enterprise eCommerce with ongoing SEO challenges
- ✓ Scaling internationally or into new markets
- ✓ Strong internal team that needs specialist guidance
- ✓ Don't need a full-time SEO hire at this level
- ✓ Budget: $150K+ annually for strategic advisory
Not a fit
- ✗ Need hands-on execution (not strategic guidance)
- ✗ One-off project (migrations or audits instead)
- ✗ Small/medium business (not enterprise scale)
- ✗ Budget under $150K annually
- ✗ Can't commit to 6+ months
Common Questions
How is this different from hiring a full-time SEO?
You get specialist-level expertise without full-time costs, recruitment, or management overhead. More flexible. Scale up or down as needed. You're getting someone who's solved these problems across multiple enterprise companies, not just one.
Do you do the actual work?
No. This is strategic advisory. Your team implements. I provide guidance, review work, ensure decisions are sound. Think of it as having a specialist on call when you need depth.
How much time commitment is this?
Typically 10-20 hours per month depending on engagement level. Regular strategy calls, async communication, reviews as needed. Flexible based on your needs. Some months more, some less.
Can we start with a shorter engagement to test it out?
Minimum 6 months. Strategic advisory takes time to deliver value. If you're unsure, start with an audit or specific project first, then move to ongoing advisory if it makes sense.
Get Started
If you need ongoing strategic SEO guidance without a full-time hire, let's talk about how this could work for your team.
Get in TouchFree 30-minute conversation. We'll discuss your challenges, team structure, and whether strategic advisory makes sense.