Platform Migrations That Protect Revenue
Your organic search drives millions in annual revenue. Your platform is outdated, your team wants to migrate to modern technology. Done right, this isn't just about preserving revenue. It's an opportunity to grow it. I've migrated enterprise sites for publicly-traded retailers and global brands. I know how to protect organic revenue through complex technical transitions, and how to use the migration as an opportunity to improve performance.
The Problem You're Facing
You're planning to:
- Migrate to a new platform (Shopify Plus, Adobe Commerce, custom build)
- Redesign with significant URL changes
- Consolidate multiple sites or markets
- Move to headless architecture
And you're worried about:
- Losing rankings for high-value keywords
- Traffic drops that impact revenue
- Technical issues that slip through
- Stakeholder panic if things go wrong
- Whether your team has done this before at scale
One mistake can cost millions. Get it right and you can actually improve performance through the transition.
What This Is
End-to-end technical SEO guidance for enterprise platform migrations where organic search drives significant revenue.
I've led migrations for publicly-traded retailers and global brands. I know how to preserve (and often improve) organic revenue through complex technical transitions.
Who needs this:
- Enterprise eCommerce planning platform migrations
- Companies where organic drives $1M+ annual revenue
- Sites with 50K+ URLs and complex tech stacks
- Brands that can't afford to get this wrong
What's Included
Pre-Migration (Weeks 1-4)
- • Technical architecture review and risk assessment
- • URL mapping strategy (even for hundreds of thousands of URLs)
- • Redirect planning and validation
- • Staging environment technical review
- • Stakeholder alignment and migration planning
- • Documentation of current performance baseline
During Migration (Weeks 5-8)
- • Technical review of new platform/architecture
- • Crawl analysis and indexing validation
- • Redirect implementation validation
- • Performance and Core Web Vitals optimisation
- • Real-time monitoring during launch
- • Immediate issue resolution
Post-Migration (Weeks 9-20)
- • Daily monitoring (first 30 days)
- • Traffic and ranking analysis
- • Index coverage monitoring
- • Issue triage and resolution
- • Weekly stakeholder reporting
- • 90-day performance analysis
Investment
What affects cost:
- Site size and complexity (50K vs 500K URLs)
- Timeline and urgency
- Tech stack complexity (headless, multi-market, custom)
- Level of internal team support
Typical project:
$100K-$150K for enterprise eCommerce migration
Payment terms:
40% upfront, 40% at launch, 20% at 90 days
The Outcome
You'll get:
- A migration that preserves your organic revenue
- Documentation of the entire process
- Your team trained on post-migration monitoring
- Confidence that technical SEO is handled correctly
- Peace of mind during a high-stakes project
Real results (anonymised):
- • Publicly-traded retailer: Migration preserved organic revenue, actually increased 20%+ post-launch
- • Global brand multi-market migration: Zero revenue impact, improved site speed
- • Major Australian retailer: Complex platform change, maintained millions in annual organic revenue
Who This Is For
Good fit
- ✓ Planning platform migration in next 6-12 months
- ✓ Organic search drives $1M+ annual revenue
- ✓ Site complexity: 50K+ URLs, multiple markets, or custom tech stack
- ✓ Internal dev team can implement recommendations
- ✓ Budget: $75K+ for migration support
Not a fit
- ✗ Small sites (under 10K URLs)
- ✗ DIY migrations without dev support
- ✗ Budget under $75K
- ✗ Simple CMS changes (might not need this level)
Common Questions
Can you guarantee no traffic loss?
No one can guarantee that. Anyone who does is lying. What I can guarantee: I've done this before for enterprise sites, I know the risks, and I know how to mitigate them. My track record includes migrations that maintained or improved revenue.
Do you work with our dev team or replace them?
I work WITH your team. I provide technical SEO expertise and strategy. Your team implements (or your agency does). I can work directly with developers and review their work.
How much involvement do you need from us?
Moderate. You'll need: stakeholder time for planning, dev time for implementation, access to systems and data, and decision-making authority for trade-offs.
What if we're already mid-migration?
I can still help, though earlier is better. If you're mid-migration and things aren't going well, I can assess damage and create a recovery plan.
Do you do the redirect mapping?
Yes. I create the URL mapping strategy and redirect plan. Your dev team implements the actual redirects (I validate they're correct).
Get Started
If you're planning a platform migration and organic search matters to your business, let's talk.
Get in TouchFree 30-minute conversation. We'll discuss your migration plans, timeline, and whether I can help. No sales pitch.